Not long ago, the British top academic journal "Nature" magazine published the latest research results, namely the scientific research team composed of 21 scientists such as Stanford University of Neuroscular and Medical College, and University of London, England. The key target FGF17 factor, injecting the cerebrospinal fluid of young mice into the brain of elderly mice, can reverse the recession of the memory of the elderly, enhance the memory of the elderly mice, and improve memory.

This study is exciting. What needs to be seen is that the hidden humans behind the study are perseverance to solve their minds when facing aging and memory loss.
From the perspective of functional raw material markets, there are many raw materials in the direction of brain health, including PQQ, Ginkgo leaf extract, DHA/PEA, phospholipidsine (hereinafter referred to as "PS") and so on. Among them, on October 21, 2010, the "Announcement on Approval of 3 items such as the approval of sucrose polyester, corn hybrid peptide powder, phospholipidal acid, etc. as new resource foods" released by the former Ministry of Health of China is approved as new resource food Essence
Now 12 years have passed, can the long -saving PS ushered in the "take -off" moment in China?

1.1 billion brain health market, clear demand
According to the data of Allied Market Research, the size of the global brain health product market in 2017 is about 25 billion yuan, and it is expected to reach 41.5 billion yuan in 2023, with a compound annual growth rate of 8.8%. The market is developing rapidly.
L&P is focusing on nutrition, health and food safety solutions. PS is one of their important business segments. In its view, affected by the new crown epidemic, many consumers will want to "control" their health. Coupled with the acceleration of the aging population and the increase in daily life, the brain health market will gradually expand, and the user population has also extended to all ages.
On the one hand, my country's elderly population is huge, and the degree of aging is further deepened. The seventh national census data shows that the population over 65 years old in 2020 reached 191 million. At the same time, the market is also aiming at the elderly circuit.
Yingmud's global food and beverage trends in 2019 pointed out that health aging is becoming a very important issue for the food and beverage industry; and with people's cognition of brain diseases such as Alzheimer's disease The deepening of deepening, more and more middle -aged and elderly people have begun to pay attention to brain health and seek related products.
On the other hand, not only do the elderly pay attention to brain health, but the young groups also have demand for brain health products. According to the "Workplace Pressure Report 2020", the average pressure value of people in the workplace in 2020 was 6.9, reaching the peak of pressure in the past two years. The popularity of words such as "inner rolls" and "internal consumption" is enough to see the pressure of young people in this year.
High mental stress, high brain strength, how to keep the brain sober and concentrated in the work, how to relieve stress and anxiety, and calm emotions have become the focus of the younger generation of attention.
In addition, adolescent learning needs to enhance memory, infants and young children need to promote brain development and improve cognitive ability. According to the "Research Report on the Food Industry of the Infant and Toddlers 2019" in the Magic Mirror Market Intelligence, in June 2019, the main effect of the baby category of infant foods on the Tao system is DHA/walnuts that promote the development of infant brain and brain cells The market share of oil products ranked second, accounting for 20.11%.
People's attention to brain health has promoted the development of the global brain health market. With the continuous breakthroughs of science and technology and the enhancement of scientific research on functional raw materials, it is not difficult to imagine that in the future, products that target brain health, especially special foods, may become rapidly growing segment categories. There is still a lot of room for development, which means that companies represented by Weng Yuanqing still have many opportunities to cultivate in the brain health market.
However, as mentioned earlier, there are many health and friendly raw materials in the brain. Why is PS worthy of attention and expectations?
02 Natural, scientific research endors, and omniscient demand PS
PS is a health raw material that improves brain cognition. According to incomplete statistics, there are about 30 kinds of raw materials on the market at present, including typical of ginkgo leaf extract, DHA/EPA, pirate and pyrine, pyrine (PQQ) And PS, etc. These raw materials are proclaimed to brain health, but the mechanism of each raw material is not the same, so the main application areas and physiological effects are different.

As for the above issues, we interviewed Yang Zhiling, deputy general manager of L&P Food Technology Co., Ltd.. President Yang said that PS has the following advantages:

1. PS is a natural raw material, which is naturally related to brain function. PS is a natural phospholipids that exist in biofilms of all animals, high plants and microorganisms. PS exists in a large number of brain nerve cells, which has an important impact on the function of neurons, and is also called "brain nutrients".
2. Clarify cognitive improvement. The reasons for the decline of age -related cognitive function come from multiple aspects, including: (1) the composition and content of lipid composition and content in the cell membrane, low enzyme activity; The synthesis and release capacity of the mass is reduced.
PS can regulate the liquidity of the membrane, activate enzymes on the cell membrane, and control the activity of cells; problems (2) can help neuroplasts repair; in the face of problems (3), PS can participate in the transfer of neural information transmission , Promote the release of neurotransmitters, so as to improve brain health.
3. PS scientific research endors is richer. Weng Yuanqingyi Yang said: "There are more than 3,000 papers on PS research so far, and more than 60 human clinical trial studies have shown that PS is a basic, effective, and memory in terms of improvement and recovery of cognition and memory. Safety can help brain health application supplement raw materials. "
At the same time, PS's more effects are being continuously developed, such as improving the lack of attention of children, helping sports people's muscle soreness to relieve and improve sports endurance.
4. Globally, it is becoming more and more recognized. At present, PS has been allowed in many countries, such as the United States, the European Union, China, Japan, and South Korea.
5. Applicable people are widely. L&P Yang introduced that PS can meet the differentiated needs of people at different ages at different ages. For example, children and adolescents focus on learning and memory, adults pay more attention to stress relief and brain relaxation, elderly people are concentrated in health prevention, etc. Essence
In summary, PS has certain advantages in terms of regulations, market awareness, scientific research endorsement, mechanism of action, and scope of applications. And on the application end, it is also moving towards more users.
At present, the application of PS in the domestic market is concentrated in the two dimensions of nutritional supplements and ordinary food. The direction of nutritional supplements is mainly based on health soft capsules, hard capsules, fudge, and some powder and tablets; ordinary food direction, now there are many dairy companies choose to add PS, such as Xicabigan, Peizhi, Junlebao and other dairy companies, in addition, it also includes convenient and popular dosage -type products such as fudge sugar.
One of the keys to the final decision to "take off" is to build a differentiated plan.
03 L&P: Create a differentiation plan
According to President L&P, there are currently less than 10 companies in China who have produced PS in China. It is expected that the production capacity of each house is about 10-50 tons, and the total production capacity of the upstream raw material market in China does not exceed 200 tons. In addition, the source of each PS raw material is also different, mainly divided into three categories: including soybean sources, sunflower seed sources and marine biological sources.
In addition to the source of raw materials, each raw material is also different in product specifications and nature, which largely affects the application of PS in different products.
Return to L&P. At present, the company's PS annual production capacity is large and belongs to large manufacturers in the industry. The source of their PS raw materials is soybean and sunflower seeds, and can provide various specifications, 20%-70%of products, products include powder and liquid forms. Among them, PS, which is like a 70%high -content sunflower source, is currently provided by few companies, and Weng Yuanqing can provide customers.
"We have products suitable for water base quality, have better water decentralization and stability, and have excellent performance in dairy drinks and functional beverages. This is what many companies and products in the current market cannot do. A typical case is that we have customized products suitable for soft capsules according to customer needs, and the stability is also very good. "

In addition to the continuous accumulation of capacity, specifications, product forms, performance, and application, Weng Yuanqingyi is still exploring deeper and more dimensions.
The product side, it creates its own institute of biotechnology, combined with production, academic, and research power to optimize and improve the product;
The market side, based on customer needs, consolidates the capabilities of formula design and application technical support to meet customer needs in all aspects;
Speaking of the future, Mr. Yang Yuanqingqing said that in the next, according to different customer needs, in terms of product technology research, development, application, and production processing, it will help customers complete the test and improve the overall solution. Multiple communication channels and methods continue product communication.