1、 Cheese’s market has a huge incremental space:
Cheese is made from milk after concentration and fermentation, which is one
of the dairy products with the highest nutritional content. It has been known as" milk gold" and is ushering in the”golden period”of development in China. According to data from Euromonitor, the market size of China's cheese industry will reach 8. 843 billion yuan in 2021,with a year-on- year growth of 22. 72% compared with 2019,and a compound annual growth rate of more than 20% from 2006 to 2020. It is predicted that the size of China' s cheese market will increase by 8. 18% year-on-year to about 10 billion yuan in 2024.
Data Source:Euromonitor,Topsperity Securities
Cheese is divided into natural cheese and reprocessed cheese. In the process of natural cheese fermentation, part of protein decomposition will produce bitter peptide, which may cause bitter or sour taste. Reprocessed cheese is the product of reprocessing on natural cheese, which is equivalent to snack products of natural cheese. In the past two years, driven by the children' s cheese bar category,the trend of cheese retailing is increasingly obvious. In 2020,the overall growth rate of
retail cheese category is as high as 52%,and the annual compound growth rate of cheese snack market is maintained at about 25%,especially in the third-or fourth-tier market,the growth rate reaches more than 200%.
2. How to break from the "rat race" cheese market?
China' s snack cheese market is in a period of rapid development, with traditional giants, new brands and all kinds of players stepping on the gas pedal.Facing the potential cheese market,many brands have the courage to innovate and launch healthy, differentiated, diversified and interesting products. The cheese consumer group has also expanded from children to adults,reaching more consumer groups.
Among them, "To Be Healthy" is the main way of brand innovation. The trend of "To Be Healthy" has a profound impact on the food and beverage industry, and gradually transformed into an internal power,thus becoming the driving force to guide the industry innovation. Looking at the healthy trend of the whole cheese market in recent years, brands are upgrading the formulation of their products through the combination of "addition and subtraction". On one hand, the "addition" measures include adding more nutrients, such as increasing the cheese content, adding prebiotics and lutein esters;On the other hand, the "subtraction" measure is that "sucrose free" is adopted to meet the increasing health needs of consumers.
3. "To Be Healthy" cheese products 一Sucralose is approved for use
On May 5, 2022, the National Health Commission of the People’s Republic of China issued the Announcement on 36 "Three New Foods(referring to new food ingredients,new varieties of food additives and new varieties of food related products)" such as Chlamydomonasreinhardtii (No. 2 of 2022), approving the use of Sucralose in processed cheese,the maximum usage is 0.2g/kg.
S/N |
Food Additive Name |
Function |
Food Classification Number |
Food Name |
Maximum Usage (g/kg) |
Remark |
1 |
Glutamine Transaminase |
Stabilizer and Coagulant |
01.02.02 |
Flavored Fermented Milk |
0.3 |
- |
01.06.01 |
Unripened Cheese |
|||||
2 |
Magnesium Oxide |
Flavor Enhancer |
06.07 |
Instant Rice Noodle Products |
Proper use according to production needs |
- |
06.08 |
Frozen Rice Noodle Products |
|||||
12.10 |
Compound Condiment |
|||||
3 |
Sucralose |
Sweetener |
01.06.04 |
Processed Cheese |
0.2 |
- |
Photo Source: National Health Commission of the People’s Republic of China
[Advantages of L&P Cheese Sugar-reduced Solutions]
Good Taste: Sucralose has a pure taste close to sucrose,partially or completely replace sucrose used in cheese products can get close to sucrose taste while reduce the total sugar content of cheese products;
Calorie Reduction: Sucralose is zero calorie,replacing sucrose can achieve the function of controlling calorie and adjusting blood sugar response;
Cost-saving: compared with the use of sucrose, Sucralose can reduce the production cost, improve the cost performance of products, which is conducive to improve the market share of products.
[Advantages of L&P Sucralose ingredient]
Good Quality: Sucralose is with stable quality,pure sweetness without peculiar smell,can realize a large number of continuous and stable supply;
Comprehensive Quality Control System: IS09001, IS022000, IS014001, IS045001,BRC,FSSC22000 certifications are got;
Various Specifications: With particle, powder, ultra-micro and other product specifications,convenient production and application.
As a wholly-owned subsidiary of Guangye L&P Food Ingredient Co., Ltd, L&P Food Ingredient Co., Ltd which is mainly engaged in R&D, production and sales of food additives and food, was established in Year 2011 and is located at Wengcheng Development Zone of Wengyuan Town, Shaoguan City, Guangdong Province. Its current registered capital is 136 million yuan,total assets is 365 million yuan, and with a workforce of 250 people. As the achievement industrialization base of Guangye L&P, L&P Food Ingredient Co., Ltd ranks at the forefront of the national counterparts with a strong scientific R&D capability and high-end technical standard, has become the domestic bellwether in the research and development of sweeteners, antioxidants and functional food ingredients, moreover it is committed to become a nutrition, health and food safety solutions provider.